Thus far, I haven't been super into the new online magazine trend. I applaud people for taking on this creative endeavor, and they can be fun to glance through, but for the most part, I feel like they are difficult to read and not very satisfying. I find myself constantly scrolling left to right, zooming in and out to read (usually silly and unnecessary) accompanying text.
The creators try too hard to translate strict magazine form onto the computer screen, when really it seems something in between a blog and printed form would work better.
Gifted is the closest to this ideal I've seen yet. Very readable text, full of inspiring, fun images, and it includes an absolutely amazing gift guide at the end (you know my weakness for those!). There are also lots of inspiration shots for pretty, simply wrapped gifts. One of my goals this holiday season is to make my packages more beautiful and festive.
I'll be returning to this often!
What do you guys think of online magazines? Am I being too critical? Are they a successful middle ground in the growing absence of printed magazines?
All images from Gifted.